Wibby

Wibby makes playful, practical silicone feeding accessories for babies and toddlers—designed to embrace the beautiful mess of mealtimes. Their products are all about ease, fun, and functionality, so the brand identity needed to feel just as bold, tactile, and full of character.

I worked with the Wibby team to create a visual identity that reflects the colourful chaos of feeding little ones—chunky typography, juicy colours, and a look that’s full of personality (and wipe-clean energy!).

Illustration credit goes to the wonderful Mel Draws, whose work brought that extra dose of charm to the brand.

From the logo through to packaging elements and social assets, everything was designed to feel joyful, relatable, and ready for real life—just like the little ones Wibby is made for.