St John Ambulance WA

St John WA and I go way back—I’ve been lucky to work with their team on a bunch of projects over the years, from printed annual reports to digital campaigns and everything in between.

They’re out there doing big things across WA—first aid, urgent care, youth programs, community outreach—so it’s been a real privilege to help bring all that goodness to life visually. The role I play? Making sure their story is told in a way that’s clear, welcoming, and true to who they are.

We’ve created all sorts of things: polished, easy-to-digest annual reports; colourful, engaging branding for their Youth & Community Engagement programs (one of my faves); and a fresh, friendly look for their Urgent Care centres. Each piece needed to feel like St John—trustworthy, warm, and community-focused. Big or small, every project was about helping them show up with confidence and heart. That’s the kind of work I love.