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BRAND IDENTITY & DIGITAL DESIGN

Safezone Counselling

Client
Safezone Counselling
Industry
Healthcare
Design Category
Brand Identity, Digital Design

Safe Zone Counselling, led by Grace is all about supporting families and individuals, especially those navigating the challenges of ADHD. ADHD can ripple through family life, impacting routines, emotional well-being, sibling dynamics, and relationships. But with SZC Grace provides the right tools and thoughtful guidance for families so they can learn strategies and build stronger, more resilient connections.

Grace approached me to bring her caring and empathetic approach to life through a refreshed brand and website. I worked closely with her to capture the warmth and wisdom she brings to her counselling, while also making a visual distinction across the range of services she provides. We designed a site that feels reassuring and is easy to navigate, but also gave Grace the freedom to manage it herself without the tech stress.

A key part of the project was also crafting a series of colourful, easy-to-follow workbook covers that guide families through Grace’s programs. Inspired by her nurturing, family-centred style, the designs help make structured support feel warm, accessible, and down-to-earth.

The goal was simple: create digital and printed tools that look caring, feel manageable, and support families as they learn strategies, build resilience, and find balance together.

Let’s build your brand together

Your brand has a story worth telling—let’s tell your story together.

 

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Based in Walyalup/Fremantle, Western Australia | Working worldwide