The PositiVETy Project

PositiVETy is a podcast by Platinum CPD that shares uplifting, insightful conversations for veterinary professionals—covering everything from wellbeing and burnout to leadership and personal growth.

I worked with the team to develop the brand identity from scratch—something that would feel both professional and optimistic, with just the right amount of personality. The brand also needed to be versatile enough to work across podcast platforms, social media, and digital promotions—keeping things cohesive wherever the show popped up.

The result? A clean and confident brand that sits comfortably within the Platinum CPD family, while still having a friendly voice of its own. From the colour palette and typography through to social media assets and episode templates, it was all about making sure the podcast looked as good as it sounds.