PRINT DESIGN
Platinum CPD
Platinum CPD is known for championing the mental health and wellbeing of veterinary professionals, and their 100 Days of Happier journal is a perfect expression of that mission in action.
I partnered with the team to bring the concept to life visually—designing a guided journal that feels supportive, thoughtful, and inspiring. From layout and typography to colour palette and illustration, every detail was crafted to strike the right balance between grounded and motivating.
As part of the broader Platinum CPD brand family, the journal needed to feel like a natural extension of the umbrella identity—while still having a voice of its own. The result is a wellness journal that not only looks beautiful but also genuinely supports users on their wellbeing journey—something I’m proud to have shaped from the ground up.
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Based in Walyalup/Fremantle, Western Australia | Working worldwide