Platinum CPD

Platinum CPD is a veterinary continuing education provider doing things a little differently offering practical, inspiring and accessible training for vets and vet nurses across Australia. With a growing list of course offerings and sub-brands, they needed a website that could bring it all together—clearly, cohesively, and creatively.

Bringing the creative direction and brand management to the table, I worked closely with the team on their new site. The challenge? To showcase multiple sub-brands under the Platinum CPD umbrella without losing sight of the parent brand’s identity. That meant carefully planned visual hierarchy, tailored user flows, and a design system that could scale with them as they grew.

From concept to execution, JKD Design created a detailed brand guideline and digital design strategy that informed every part of the website build. I partnered with Loxley Web Studio on development to ensure the finished product stayed true to the creative direction—bringing everything together in a polished, on-brand platform that helps Platinum CPD connect, engage and grow their audience.