JR AUS-IL

JR.AUS IL helps Israeli tech start-ups to seamlessly expand their businesses in Australia, offering mentorship, business support, and local know-how to bridge two innovation hubs. I teamed up with their crew to develop a visual identity with a nod to Israel’s blues and Australia’s vibrancy. The colours connect the two markets, and the bold typography lands with authority.

Taking cues from Israel’s signature blues alongside fresh Australian tones, we built a palette that connects without being cliché—and paired it with strong, confident typography perfect for pitch decks, slide presentations, and digital platforms.

Once the visual direction was established, I brought everything together in a full set of brand guidelines and built investor-ready presentation templates. The result is a cohesive, adaptable identity that brings diverse start-ups together under a unified, confident visual umbrella—ready to tell their stories with clarity and cohesion.