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DIGITAL DESIGN

Deadly Minds Digital

Client
Deadly Minds Digital
Industry
Arts & Culture
Design Category
Brand Management, Digital Design

Deadly Minds Digital is a brilliant initiative by the team at Yogazeit, focused on making yoga, teacher training more accessible to Indigenous communities across Australia. Their Yoga Teacher Training platform is designed to support Aboriginal and Torres Strait Islander youth with the tools, training and confidence to become leaders in their own communities.

This project originally began as a printed teacher training manual—something I designed with care to reflect the cultural richness and energy of the program. It was so well received that the next step was to take it digital.

I worked with the team to help bring their brand into the digital space with care and intention. I provided creative direction for the platform and worked closely with Sanz Web Development to translate that vision online. The project built on their existing logo, which I expanded into a complete brand identity—including a cohesive website design and style guide to support the platform long-term.

This was one of those projects that felt meaningful at every step. It was about more than just visuals—it was about creating a space that feels culturally safe, uplifting and empowering for young Indigenous leaders.

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Your brand has a story worth telling—let’s tell your story together.

 

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Based in Walyalup/Fremantle, Western Australia | Working worldwide